La boutique – atelier de l’artiste marocain Hassan Hajjaj se situe du côté de Shoredicht, à Londres. Il a collaboré notamment avec la chanteuse Hindi Zahra dont il a conçu l’univers artistique de son album Handmade.
Véritable havre de créativité, l’influence du Maroc est palpable, à travers des images, les articles mis en vente ou encore l’esthétique du lieu.
Entre détournements d’objets et de symboles, le travail d’Hassan Hajjaj s’appuie sur le principe de récupération. L’objet récupéré et détourné gagne entre ses mains un nouveau souffle, une nouvelle vie pour raconter une histoire différente de celle pré-définie par la société.
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The Studio/shop of the Moroccan artist Hassan Hajjaj is located in the district of Shoredicht ,in London. He has collaborated particularly with the singer Hindi Zahra whose he has designed the artistic world of her album Handmade.
Haven of creativity, we can strongly feel the Moroccan and African influences, through images, on sale-items and the aesthetic of the place.
Through the transformation of daily objects and symbols, Hassan Hajjaj works with recovered material from society of consumption. The reuse of these materials brings them a new breath, a new life to tell an another story, different of the pre-defined one by the society.
Courtesy of Hassan Hajjaj’s Shop
The shop of Moroccan artist Hassan Hajjaj is on the side Shoredicht in London. He has collaborated with the singer Hindi Zahra, and elaborated the artistic touchof her latest album.
Haven of creativity, influences of Morocco and Africa are very palpable, through images, goods or graphics of the items, .
Diversions between objects and symbols, Hassan Hajjaj’s work is based on the principle of recovery. In his hands, subject recovers and hijacks a new breath, a new life to tell us a new tory, far from its pre-defined social context.
Photo credits © Virginie Ehonian, Courtesy of Hassan Hajjaj’s Shop
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Hassan Hajjaj’s Shop, 30-32 Calvert Avenue, London, UK E2 7JP
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